Eenadu daily newspaper is the largest circulated Telugu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey (IRS) Q1 2019, Eenadu ranks at number four among the Indian-language regional dailies with a total readership (TR) of 15,673,000. Eenadu (“this day” or “this country” in Telugu) was founded by Ramoji Rao in 1974. Eenadu later ventured into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and television (ETV). All the businesses are organized under the Ramoji Group.
Various editions of Eenadu exist throughout the Telugu-speaking region of India constituting the State of Andhra Pradesh and the State of Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.
Initially, the circulation of Eenadu was limited. When launched in the city of Visakhapatnam, it wasn’t able to sell more than 3,000 copies a week.Eenadu found itself struggling to become a daily publication among publication. However, it was popular in certain regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly high circulated newspaper in the region.
Eenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chifunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.
Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha’s circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies.
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